Top ranking factors you need to know which can influence your SEO (Search Engine Optimization). Search engines are getting more intelligent than ever day by day. Therefore, it is important to keep pace with Google updates to know what the current ranking factors are. You must provide relevant information to the readers or they will leave your site. Now, let’s get into more detailed on how you can give helpful information to the users and get ranked at the same time.
Below are the top ranking factors that you shouldn’t miss out:
Quality Content
A TIP: DON’T JUST POST ANYTHING!
Content is the king of the SEO (search engine optimization) world. The basic idea behind quality content is that Google strive to provide the best user experience possible, with relevant and valuable search results. Content should be precise and informative to user. Content is most important for SEO ranking, there is research shows length of content also matters. While writing too much with no depth information is never advisable.
Content Goal is to answer all questions user looking for, developing seamless connection between users and information they seek.
Mobile-Friendly (Centre of Attraction To Google)
On November 4, 2016, Google announced mobile-first indexing. This means that a website’s compatibility with mobile now directly affects its search rankings. Today, Mobile users have remarkably crossed desktop users, which means website should be mobile friendly for better users experience. More than 70% of daily users prefer to open a website on mobile.
A mobile site that is reachable and provides a positive user experience is central to addressing Google’s latest ranking guidelines.
Backlinks
Backlinks are also the most important factor in Google’s search methodology. When your website is linked to a trustworthy site via a backlink, it also makes your site look more reliable and trustworthy to search engines. Google keeps score of what sites have quality backlinks through PageRank.
Good Backlinks helps help in getting better search engine rankings.
Social shares and signals
When it comes to backlinking, social sharing can help you too. The more people who share your content, the more visibility it gets. If another content marketer sees your article on Twitter and writes an article about a similar topic, they may link back to your article.
Benefits of Social Sharing:
- Improves Organic Ranking
- Faster Indexing
- Referral Traffic
Page Speed
Another Tip: FIRST IMPRESSION IS THE LAST IMPRESSION!
Site speed is one of the SEO Best Practices. Page speed is very impactful and improves ranking of your website. Pages with a longer load time leads to higher bounce rates and lower average time on page. Google’s goal is to improve users’ experience of the web, and fast-loading web pages
Domain Factors
Domain has power to boost organic search visibility. Domains with high SEO visibility can get higher rankings with their URLs. Choose your domain carefully. Always include keywords in your domain so that Google will find it relevant. Let’s have a look how domain influences SEO in more closely:
Factors that influence your domain authority include:
- The number of total links
- The age of your domain
- The popularity of your domain
- The size of your domain
Want to know why every business needs an online domain? (Click Here)
Schema Code/Markup
Schema markup is code that you put on your website tells Google what kind of content you’re producing.
Schema tells the search engines what your data means, not just what it says.
Schema widely used for.
- Businesses and organizations
- Events
- People
- Products
- Recipes
- Reviews
- Videos
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