Infographic images have been increasing in popularity in recent years with both website designers and Internet users. From 2016 to 2019, search volume for infographics increased by approx. 800%.
This is quite a jump, but it happened for good reason. Infographics can improve a website in many powerful ways.
What are infographics?
Before we talk about what makes infographics so strong, let’s discuss about what they exactly are. An infographic image is, basically, a visual representation of information. It combines images and text in a way that makes information easy to see and understand. They often include figures, as well as icons or cartoon images.
Infographics can be found on all types of websites ranging from news, business to entertainment. Using infographic images on a site can provide huge benefit to both the creator of the site and the people who are visiting it.
Now, let’s start and talk about the benefits of infographic images. They can help you to:
Encourage online sharing
Infographics are easily shareable and look very beautiful no matter where you post them. In fact, they are liked and shared three times more than any other type of content on social media. Visuals perform well on social media sites. Infographics give you an opportunity to combine the power of eye-catching visuals with the advantages of text.
Finding a topic that you think people would like to share is not an easy task. It is best to determine what type of information will benefit your target audience and then decide how to create it in a visual way.
When people share your infographic on social media, it will bring more traffic to your site and expose more people to your brand. While you probably have a major spike in shares when you first put out an infographic, people will continue to share long after you have made it, which will lead to long-term, as well as short-term, gains.
Improve SEO (Search Engine Optimization)
Visually introduced information can also bring visitors to your site through search engines. Because infographics are so accessible to provide useful data and information, they receive a high number of backlinks, which increases search engine rankings.
Google and other search engines love infographics, as they naturally get their links, social shares, and drive website traffic.
These search engine rankings are important, because Internet users usually begin their browsing sessions with a visit to a search engine and do not stray too far from the first page results. Ranking well on search engines can be critical to the success of a website.
Help Concisely Convey Information
Graphics are a great way to break down information and make it easier to digest and understand. Keep in mind that 65% of people are visual learners. This means that for most people, it is very easy to get hold of something if it is explained with images as opposed to large blocks of text.
If presented with a visual, then people will be able to process the information on your webpage very quickly. This can be important to getting people to stay on your site. If visitors can’t quickly determine what the site is about, they often click away and try another. People can perceive visuals 60,000 times faster than text, which is why infographic images are an ideal way to convey information.
Make Your Site More Eye-Catching
Infographics are not just extremely practical. They look awesome too! People like to use websites that are visually appealing and can leave a site if it is not, especially if it looks cluttered and confusing.
Infographics provide a simple way to organize information in an attractive manner. You need to break up the text with imagination which makes it very easy to process and understand.
Increase Reliability
A well-designed infographic can cause visitors to view your website as more reliable. A visual that is well put together, looks professional and shows that you took time to get your message across.
The logo company put together a beautiful infographic about typography and the various terminology associated with it. This guide not only proves that typography is important, but it also enhances the company’s credibility as an important source for logos and fonts.
With an infographic, you are keeping all your information in the open and encouraging people to access and share it. If you cite your sources in your infographics, you will appear even more credible.
Importance of graphic designing
Tips for Creating and Using Infographic Images
If you’re convinced that your website needs some infographics, follow these tips to get started.
1. Make them easy to share
One of the most useful features of infographics is how easily they can be shared and how well they perform when they occur. Make sure visitors can share your creations with a simple click and you get the most out of your graphics.
2. Emphasize images
If you must choose between more images or more text, choose Images. People spend more time looking at graphics than reading text on a webpage. Minimal text will make them more visually impaired and perhaps even easier to understand.
3. Get creative
Infographic images are the perfect opportunity to exercise your creative muscles. Have fun with it and make it interesting for the audience. Bring some ideas for your graphic and choose the one that attracts your attention the most and it will make you the most excited to share it.
4. Keep it simple
It can be tempting to try to pack you into an infographic as much as possible, especially once you get those creative juices flowing. However, they are most effective when they are relatively simple. Infographics that are disorganized or confusing would not work. People need to be able to see them and understand them quickly.
Infographics are one of the most popular methods for website designers, marketers, businesses and others to deliver information online. They can help people quickly and correctly understand what they are trying to do to give and attract more traffic to your site.