If you want to increase your eCommerce sales, we would love to guide you how to use just a few simple tips. This may sound like an impossible feat, however if you pay full attention to the following information, you will be on your way to increasing your overall sales in just six months. What lies ahead is only further growth and sales! Keep reading to learn more about doubling your eCommerce sales.
1. Brand Awareness
Enhancing your brand awareness starts with SEO optimization and continues with your social media presence, marketing efforts, and beyond. The bottom line is that if customers do not detect your brand being present, how can they spend their money on the products you have for them? You want to put yourself in every place where your potential customers stay.
Does your target customer spend a lot of time on Facebook? Instagram? YouTube? Then you should be on all three!
Other sites like Pinterest and Twitter are also good places to make your presence known. You do not want customers to forget that you are the authority in whatever your market is, and this means that wherever they go, you must place your brand at every possible location.
Don’t be afraid to run multiple ad campaigns at the same time and diversify your advertising platforms for further campaigns.
Social media is probably the best tool available to you as an eCommerce provider. The sites are free to use, and with a user base in the billions, the reach is simply uncountable.
2. SEO Optimization
Do you know what your search engine ranking is? What keywords related to your brand are being searched on Google? A good SEO strategy can help you achieve prestigious first page status; Promote your overall brand recognition and keep you at the forefront of Google’s search engine.
Make no mistake; A good SEO strategy is the best way to double your sales in under a year. Getting yourself on the first page of Google searches will guarantee that potential customers visit on your website. This will not only allow greater website performance but will further your credibility as a trusted brand.
You can use the services of an established SEO company to roll the ball. You will need to pay for these services, and, depending on the type of service you request, it can be expensive. Regardless of the cost, the investment is ultimately worth it if your website traffic increases over time.
3. Mobile sales
Mobile sales are becoming a driving force behind the success of strictly eCommerce brands and combination brands. Millions of people use mobile devices such as smartphones daily, and it is no surprise that those users are finding ways to buy their favourite items conveniently on hand held devices.
Mobile sales are gradually increasing, which has the potential for e-commerce businesses to adjust to this trend. If your business does not already have its own application, this is a good time to invest in developing one; Otherwise, you will need to optimize your site as much as possible for the best mobile experience.
To meet these changing needs, you will want to find a pos software that can do all this for you. POS systems are set up to handle all types of payment methods and can easily optimize a website to be mobile-friendly.
Not to mention, they serve many other purposes, such as organizing inventory, so they are worth the investment!
4. Establish a personal relationship with customers
The more personal your customer relationship is, the greater your chances of increasing sales. Adopt a different way of how you interact with your customers; If you only send promotional emails, try sending emails that tell a story instead.
Customers want to know that they are connecting with their favorite brands and their leaders, so a personal victory story or something related can help bridge that gap.
Also, with increased personal relationships with customers, they come to trust you and the brand more, making it more likely that they will recommend your products and the brand to friends and family.
Word of mouth is still a powerful marketing strategy, so don’t underestimate the power of building a good relationship with customers.
5. Better Conversion Rate
To improve the conversion rate of your site, you need to do research. If it uses 100 different things to do the best job for your site, then so be it. Optimizing your site for maximum conversion rate means making every visitor into a potential buyer. This may take time, but if you really dive into your efforts and start optimizing your site today, you can probably see an increase in a few months!
A fully optimized website will ensure that users do not disintegrate and that errors are endless. Slow Loading Pages or an error-prone website is a curse for any ecommerce business. Your website should load quickly, checkout easily, and has only necessary graphics and visual elements.
