People now impulsive turn to online to buy services & products, for finding cafes around or buying clothes. The innovatory changes in e-commerce, advertising and instant communication have changed business completely. Irrespective of business you’re doing online, it starts with a domain name. Even for those who hear about a business from a friend or a family member, it is obvious to search online to know about offerings and to get in touch with business owner. Domain identifies your business, attracts customers, and is the first impact clients gets of your business. With zillions of websites competing for attention, pick a domain name with knowledge and care. The main point is that a business needs to have an online presence to expand.
There are many domain service providers like GoDaddy and Bigrock that gives you domain for mobile friendly website. A booked domain gives the business a name and the email makes it look legit. And of course, the business becomes searchable and visible on the Internet.
Want to do business online? How to find an ideal domain name?
Your domain says everything about you, your identity, your values, and what you promise to provide. Why should your domain name be any different and unique? Before choosing one, it’s important that you teach yourself on the many styles and types of domain names out there so you can make the best decision for your requirement. You should select a domain name that parallels—or even better, matches—the company name to direct visitors to your site without any confusion. This is a great opportunity to choose a name for your business that is unique and available as a domain before letting know the world about your existence. A shorter domain name, and same as that of your business, is easier to remember for clients.
Having a domain name is foremost steps to starting a new business. That’s because whatever name is chosen or selected will represent the business’s space on the internet — and, possibly, a client’s first impression of the company.
If you already have an existing business and your company name or particular keywords you wish to use are not available, a little creativeness and vision might be needed to select a domain name.
What a good domain name gives you?
Business Identity
Same as a street address allows visitors to find a business— shop or office— a domain name makes your business available online.
Perfectly, a domain name should be the same as the business name. It would require a little bit of creativeness as no two businesses can have the similar domain name.
For example, you may like the name Zomato and like to name your business so, but you cannot use Zomato.com as domain for your business as it is already listed and registered online.
The Email Address
An email address with business domain name makes you look certified and professional. Certainly, there are free websites which help you to make email addresses but that should be only used by start-ups who are short of funds, not if you have funds. For receivers, emails with business domain name make it more attractive and legal as even spammers can create email addresses through free websites.
In addition to this, unlike free websites storage spaces in these emails are more and enough. Besides this, free websites easily help you to buy extra space after certain usage which may not be enough for you.
Internet Presence
Visitors now like to see the providing on a Web page, unlike give details over the phone. They like to click on info tabs to know about the business and offerings. You must ensure to share your business information, links and contact details to social media pages.
In case you go for a paid domain registration, generally the service provider will provide day-and-night assistance in multiple Indian languages.
What you should remember when registering a domain for your business or brand?
Length of domain name
It is always best to have a domain name that is short and easy to remember. Preferably, the length of domain should be between 6-10 letters, with 8 being the sweet spot. Simple, type able and concise should be the rule over longer, more imaginative names. The longer the domain name, the more chances there is for a mistake when typing. Also, when merging words in a domain, beware of letters that don’t normally link together or are confusing. You should avoid using hyphens and numbers as they can complicate and frustrate users. Always remember: simple is best.
Keywords
Keywords are words related to the service or product used in a domain name. Most of people assume using keywords will drive traffic to their website, Google has changed their process in the past few years to moderate the strict use of keywords and now rewards sites with a high sense of branding instead.
Though, using keywords in a domain isn’t always bad. From a marketing point, you know exactly what they sell at best-vacuum-cleaners.com, but careful that you could be looked upon as a spam. This could negatively affect your Google position and ranking.
Including special characters makes it difficult to memorize and recall.
If you want to use your surname as the domain but it is already listed, add, say, the location of your business to the domain name. This will also let visitors know the place of your operation.
Also, .co.in and .in are the two extensions—the part that appears after the dot—are matchless to India and people easily understand that the business is based in India.
Promote your domain name
You can start developing your brand with your domain name at once. Add it to social media platforms that your clients frequent and online directories where your business is registered and listed. That way, no matter where your visitors find you online, you can always attract them back to your main online presence.
In today’s internet-oriented world, many use the web to look for and research services or products. So the name your connect associate with your business is an important step to not only build your brand online, but possibly establish reliability.
