Nowadays, video is the most influential communication mediums. YouTube is the lively example, smartphone and progressive technology has made video making easier and affordable. As per the prediction by 2020, 85% of web traffic will be by video. So it’s a no-brainer to try to implement video into your marketing strategy. Videos have achieved a very large area in the digital marketing sector to social media and brand awareness. Videos are now essential for SEO and bigger digital marketing success. Start shooting video if you want to stand tall among competitors.
80% of people who are preferring online shopping say watching online videos of products helps them taking purchasing decisions more confidently. Studies shows, websites with videos have generally higher average time on site than those without videos. After Google, YouTube is the second largest search engine. How important a video can be for SEO and Digital Marketing? The top example is Youtube. YouTube allows you to build brand and trust.
Top Reasons You Need Videos in Your Marketing Plan
1. There Will Be Even More Video In The Future
Viewers can’t get enough of video; the rates at which they see it are increasing rapidly. In the nearest future online videos will become even more demanded than home television and social media. By 2020, videos traffic will increase up to 80%.
People just love video content. Having video in website is a safe bet for making profit, whether you are individual or company.
2. Videos marketing leave a strong impact on viewers
Videos are very powerful and full of impression. Your video marketing strategy can even break or make your brand. Video is the best medium for creating a positive opinion about product on customers mind. Not surprising; if a still picture speaks thousand words, imagine how much can be said or covered in a single video.
2.1 How do videos influence viewers’ decisions?
- Viewers choose to know about a product through video rather than image or text.
- Viewers become customers after watching a video about a product instead of seeing image or reading content.
- Viewers like to share informative, inspirational and entertaining videos with friends.
3. Videos and video marketing is beneficial for brands
Of all digital ad formats, video ads have the highest Click Through Rate. Video generates more revenue than online display advertising. You will be surprised to known that over half of all companies in the world use video in their digital marketing strategy.
On top of that, the Internet is speedily turning mobile. Most of the users having 24/7 access to the Internet, the conditions for covering large audience is perfect and ready to be implemented. All that’s left is one step from you!
4. Video Drives Traffic to Your Site
Millions of videos are uploaded daily on YouTube. Nearly 1 out of every 2 internet users are on YouTube. Having your YouTube video in your website will be very beneficial for SEO purpose.
5. Video Marketing Can Improve Your Conversion Rate
Buyers are nearly spent 2 minutes more to make a purchase after viewing product videos than those who don’t. This is quite clear that video can drive more conversions.
6. Improved SEO
Using video in marketing definitely improve your SEO. According to Comscore, having video in website can improve the chance of a front page Google result by 53 times.
7. Stronger Consumer Attention
Video attracts more consumer attention than photo and content. Video has powerful impact on consumers.
8. Higher Engagement
It is said that visual content is the key to great engagement. Viewers are about 10 times more likely to engage, share and comment on video content than blogs.
9. Greater Optimization Opportunities
Video has measure click-through rate, drop-off points, or number of times seen. There is no such option available on content or blog part.
10. Stronger Emotional Connections
Video is the most powerful medium to evoke emotions online. Video has features like voice, face expressions, and music. Arising emotion in marketing has put a positive impact on consumer decision-making, even in B2B markets.
11. Video shows great ROI
83% of businesses say that video gives good return on investment. Your video don’t have to be perfect, it is the content that matters. “Video is like pizza – when it’s bad, it’s still pretty good”
12. Video marketing builds trust
Trust is the starting stage of conversions and sales. The whole idea of marketing is based on trust and developing long-term relationships.
REASONS: Why Video marketing is Important for SEO.
How search engine optimization is done has changed widely over the past 2-3 years; today, video plays a vital role in SEO campaign. Content Optimizing of website in SEO is no longer effective, however, video has become a very important feature of SEO. If you aren’t currently using it, below are five reasons why video is very important for SEO.
- YouTube is the 2nd largest search engine in the world. Yes that’s true YouTube is the 2nd largest search engine. According to data, more than 100 hours of videos is uploaded on YouTube every minute.
- YouTube videos rank on Google search. Google owns YouTube, so SEO optimized videos rank high on Google.
- Video increases conversion rates. Having a YouTube video in your website pages can knowingly increase conversion rates. Video develop trust with visitors as compare to images and content.
- Videos are more “viral” than pictures and content. In simple words, a video may spread like wildfire in the internet.
