Some of the most important tasks for social media marketing success require continuous and relentless activity on your accounts. For many of us who do it manually is almost impossible. The answer for that problem is Social Media Automation.
Few of you may wonder, how more experienced bloggers, and solopreneurs manage all their social media accounts, post many activities in multiple outlets, increase content, develop social media groups, and many more – and still find time to sleep. When we are trying to follow their activity and do everything they do, we just realize that there is not enough time in one day that we can do all of this manually.
That is where the social media automation tools come in the game. And these tools are really the key to unlocking marketing success and boost your business without hiring many assistants to do all the work.
The following 7 social media automation tools are a collection of tools we use, we tried and found useful or we thought you are well worth the attention.
1. Tailwind
Previously we were using BoardBooster as an automation tool for Pinterest however, unfortunately BoardBooster got out of business in June 2018. If you are in a search for a Pinterest scheduling tool, then try Tailwind.
Tailwind is the Pinterest scheduling tool that we use. If you are looking for Pinterest scheduling tool, take a look at Tailwind and if the system suits you, then use the free trial to find out.
Tailwind offers a couple of convenient scheduling features, such as scheduling multiple boards with board lists and a fairly new looping feature that allows you to continuously punch your best evergreen content without any further task from your end on Pinterest account. It simply helps you to stay active without any activity.
In this post, I mention Tailwind for another reason: you can also schedule a post for Instagram using this automation tool. And apart from being a Pinterest partner, Tailwind is now also an official Instagram partner. With Tailwind for Instagram, you can schedule not only posts on Instagram – you can also post and schedule from your desktop computer – which has been a real problem in the past.
2. PostPlanner
PostPlanner is a Facebook automation tool with some very cool features. PostPlanner does not allow you to schedule content for your page or group only. It also gives you tips of posting on Facebook related to your topics and keywords, which are already running well on Facebook. In this way, you can choose from materials that have proven to get high response rates from Facebook users, and this will help you increase your engagement on Facebook easily.
3. SocialOomph
SocialOomph is one of the best Twitter automation tools. SocialOomph is the key for constantly high traffic for all the evergreen blog posts from Twitter.
SocialOomph provides recurring queues for tweets. This means that you set a list of tweets for the evergreen content and SocialOomph will continuously tweet on your Twitter account from this list. Once all the Tweets from the list have been sent to Twitter, SocialOomph simply resumes at the beginning of the list and sends the tweets to an endless loop. Your twitter account will never be useless or you will not have enough tweets. “This is why we call it one of the best Twitter Marketing Automation tool”.
SocialOomph and its recurring queues tweet your Twitter account on autopilot and send awesome traffic to your content. Set it up once and get “forever” traffic.
4. PinPinterest
PinPinterest is a fairly flexible Pinterest automation tool with various types of features. In addition to automating a PIN, you can let PinPinterest follow the other pinner from your niche – and allow the device to curate the pin. But these features are not due to the fact that I list PinPinterest here – pin scheduling can be done more efficiently with other devices like BoardBooster.
One of the functionality PinPinterest offers which I found to be extremely useful is the option to automatically request other pinners to pin to your group board.
Creating a group board on Pinterest can be a powerful tool. But we found it difficult to get enough terrific pinners to access on our group board to make it count. With pinpoint, it became completely easier – and our group board keeps growing.
5. Buffer
I always recommend starting a social media update with buffer – especially for Twitter. With buffer, you set each post as you want it to appear – but it goes out at scheduled time. In this way, you can easily schedule 10 tweets in 10 minutes; keep your Twitter account busy throughout the day. At the same time, you are looking at what is happening on your accounts, because you still set up a post in a buffer manually.
When you are new to social media gaming, I think this is very important. I do not advise watching everything from the very beginning and monitoring what is happening.
When you are new to the game and really want to learn, you must have the scheduler allowing you to automate all your work. This is the reason buffer should be the best friend of your social media automation tools when you are just beginning.
6. Dlvr.it
In one way or another, some part of any social media marketing strategy is about curbing content. But to be honest, it is actually a time consuming task. But fortunately, there are tools to help you in this.
Dlvr.it authorizes us to automatically upload content from your beloved sources to your social media accounts. In this way it can help you mix your feed with more variable content, especially if you are otherwise using a lot of repeated automation.
7. ManageFlitter
Start with closing all inactive or unwanted accounts!
If you want to speed up your Twitter audience with a proven process, which is used by many top social media influencers to grow their social media following, then you might want to follow some Twitter users from your niche with the goal of making them back follow you.
If you want to scale that you have to be really careful about a few things:
- Follow only the most targeted Twitter users from your niche
- Never follow the same Tweeps again and again
- Only follow active accounts
- Rather, follow smaller accounts than accounts with large amounts of followers
To make it easier to find the best tweeps to follow and make it an easy and quick task, ManageFlitter is still the best tool you should try.
Last word on social media automation tool
There are countless tools to help you automate your social media accounts. I use one of those pairs, and I acknowledge that automating our social media posting is key to develop our traffic and success.
However, I firmly recommend doing some manual activity in every social network that you use especially when you are starting. Only manual activity can give you a look and feel for a social network that you are not using for years and show you how your audience actually responds.
Do not go and automate everything because you can. You need a basic understanding of the social network you are using – or you can use all the social media automation tools you want and still will not see the big time success you are looking for.
Just because someone automates something, it is not necessary that automating that work is also the best way for you. It all depends on your personality, your knowledge, your audience and your brand identity.
However, Social media automation tools are not evil – they are really a gift for all busy bloggers and entrepreneurs!
